what is SEO

Can anyone guess how many blog posts published every day on the internet?

It’s over 3-million blog posts published on every day also over 3.5-billion searches every day in Google.

When you want to publish a new article there is already found on others page. but you’re trusting the content is totally different than others with the same topic. let’s take an example, I have searched for term SEO it displays 70,80,00,000 results.

Search Engine Optimization

How I beat others? any ideas? how different my content? blah-blah-blah.

In that particular situation, you need to do keyword research SEO strategies etc. SEO made simple to find your blog post in search engines and it leads higher traffic.

Of course, there are lots of articles about SEO which is different Perspective. therefore, showing up your blog post at first page only decides Google. However, you need to do some magic boost your article.

Let’s dig into the matter!. here I cover all tactics involved in SEO.

What is SEO (Search Engine Optimization)

Search Engine Optimization (SEO) is the ability to get high-quality traffic to your website/blog. which is search engine visibility of a website to show a top result (SERP) for searching specific keyword.

For example, if you write an article about the pros and cons of OnePlus 6t, the article has good SEO score (90%), anyone who searches certain keyword such as features of OnePlus 6t your post will be shown up on top search results.

These search results are completely free you don’t need to pay for it. Organic results are completely free.

Search Engine Optimization

For example, Nike company will pay for ad clicks. the image you can see paid and organic results.

Paid Results: These are created by using Google Ads and Bing Ads for getting website traffic and improve product sales. in the screenshot, you can see there are two ads such as “Text Ads and Shopping Ads”. The Nike company pay for each click when someone clicks their ad.

Organic Results: These are completely free (SERPs) generated by Google’s algorithm. it decides which results show on the top page based on SEO score.

Nowadays, Search Engine Optimization is very important your website get higher ranking in search engines. most of the people getting clicked by only the first top results of search engines.

They do not have the patience to go to another page. They again try to find the same keyword. same results will appear but sometimes a new one will come.

Can anyone know why the same results will appear at all time when someone searches for a certain keyword? because their SEO score very high and they deserved that keyword.

How do Search Engines work?

Search engines made to search for information that is relevant to your search query. the search engine may be Google, Bing, DuckDuckGo, and Yahoo whatever it is.

And then search engines generate lots of links that what you search. anyone guess how it generates links based on your query?

Any search engine has an algorithm that crawl’s your website data and indexing to web. when someone search related to your article your article will show up on the first page in search engines which is based on your SEO score.

The search engines try to match all information related to your query what you to search about. that’s why web page optimization is a major key role in search engine optimization.

You want free traffic from search engines your content to be higher ranked in the search engine results. however, search engines not giving free traffic for you.

Search engines run ads by using Google Ads. if you placed an ad in search engines you need to pay for it and search engines make revenue from you.

Most internet users use Google search engine because it gives better results what you searched for. Although, people don’t go other search engines (bing, yahoo). The only way to get better traffic to your website just think about what they search engines needs and give to them, which is search engine optimization techniques.

Search engines (Google) needs quality and relevancy content from your website to giving high-quality rankings. search engines don’t generate all content their own.

However, make your content more relevant to others and it matches to the user search query. after the search engine can help you get more traffic to your website.

Remember, each search engines has an algorithm it’s an automated process.

it checks every article/page quality and relevancy to ranks them. search engine decides which is helpful or not. however, they need quality and relevancy signals from You. 🙂

There are two types of SEO’s White hat and Blackhat SEO

White Hat vs Black Hat SEO

All SEO made not equal. the search engine helps to rank your website higher on search engines. then more people visit your site at higher volume and quality traffic.

This is similar to search engine optimization. Some of them have really made some grams for others to distant.

White Hat SEO: refers to good practice to achieve higher rankings and the way we focus on audiences, their interests and how they like to interact with your content.

It focuses on structure, readability and relevance are used properly on your content.

The techniques include;

  • Metadata
  • Relevant content, title, and links
  • Good content that avoids grammar and spellings
  • Website optimization techniques
  • references, and so on.

Generally, it takes more time to achieve our effort. but it’s more efficient to get higher ranking in search engine.

Black Hat SEO: refers trying to improve rankings that are not approved by search engines and do not use conjunctions. this technique totally opposes current search engine guidelines.

Here the list of techniques involved in black hat SEO;

  • Duplicate content which is irrelevant to the topic
  • Keyword stuffing – overusing keywords
  • Invisible text, links, and keywords
  • Backlinks from non-relevant sites – domain authority.
  • Redirecting links, and so on.

If you’re using these strategies your site will be banned by search engines then automatically lose your website traffic.

You can learn more about the Whitehat and Blackhat SEO from inbound marketing Inc. published on Feb 11, 2014.

There also has another type of search engine optimization called Grey Hat SEO.

Grey Hat SEO implies both white & black hat SEO. You can learn more about this matter here.

Quality and Relevancy

The quality and relevancy both factors involved in website optimization.

Quality: refers to the highest quality result which is different from other’s content. For example; You want to buy a new mobile under 15k then you’re searching for “best mobiles under 15k” Google will generate a number of links you only visit first page results. Means the first page links are higher quality and others have lower quality content.

Relevancy: refers to relevant content if you searching for “best mobiles under 15k” the search engines also show “best phones under 20k” “best laptops” etc. these results don’t need to you. however, the search query relevant to those results.

Quality signals are sent by internet users (off-page SEO) and Relevancy signals are sent by webmasters (on-page SEO)

On-Page SEO

On-Page SEO refers to webmaster signals which is made my website owners or who write blog articles, site optimization etc. The signals are quality signals on your website. On-Page mostly involves in “content”.

Factors involved in On-Page SEO;

  • Keywords
  • Title of the Post and Page
  • URLs
  • Quality content must be unique
  • Metadata
  • Image alt attributes
  • Authority and trust
  • SSL

There are other options can improve search friendliness. such as “Mobile friendly (user experience), Page loading speed, hosting server response time and so on”.

Off-Page SEO

Off-Page SEO refers to the trust of your quality content which gives users. search engines track each and every behavior of users spending on that site, what quality & relevant content it is, and which is helpful or not all will be tracked inside of the page.

There are many signals recorded by search engines such as Google.

  • Backlinks
  • Trust and authority
  • Bounce rate
  • Links and their quality
  • Time to spend on site
  • Domain age
  • Social Signals
  • The number of shares, and so on.

Off-Page SEO done by web users communicating with search engines. if the signals are positive you’ll get better ranking on search engine results. web users signals can’t control website owners.

We’ll get more detailed information about the On-Page and Off-Page SEO future article. 🙂

Conclusion

I hope this guide will help you better understand the basics of search engine optimization.

Once you get the basics you’ll become a pro then expert right!. once you follow these strategies your site will be definitely higher ranked in search engines.

In future, I’ll update with what’s new in this SEO tactic and we’ll discuss about more SEO factors beginners to advanced.

Have any questions? feel free to ask in the comment section. 🙂

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